Posts Tagged ‘Study’

What may hamper creativity?

Legos, the popular toy bricks, may be great for stimulating creativity in little kids. But when it comes to adults, things might be a little different. According to a new study in the Journal of Marketing Research, when adults are given a set of Legos to solve a well-defined problem, their creativity may suffer when tackling subsequent tasks.

“There are a lot of studies that explore what enhances creativity. Ours is one of the few that considers ways in which creativity may be undermined,” write the authors of the study, C. Page Moreau (University of Wisconsin) and Marit Gundersen Engeset (Buskerud and Vestfold University College, Norway). “What we find is that a well-defined problem–in our case, following an explicit set of instructions to build something with Legos–can actually hamper creativity in solving future problems.”